I was extremely honoured to be asked by the Canadian Automotive Museum to give a short talk on the history of can-am. Check out the YouTube video below:
Canada is not a country you normally associate with motorcycles, but in the early 1970’s Bombardier launched an award winning motocross bike; the Can-Am. The world sat up and suddenly associated Canada with dirt bikes. Join historian Chris Marsh as he discusses the early years of the brand, commencing in 1971, and how a small team of largely amateur designers developed a bike that would achieve world records, motocross championships and ISDT gold medals all within its first year. In 2023, Can-Am will mark the 50th anniversary of its 1973 market launch.
